How to deal with negative publicity: the importance of consumer involvement
نویسندگان
چکیده
منابع مشابه
How to Deal with Negative Publicity: the Importance of Consumer Involvement
Negative information about companies can have a harmful effect on consumer perceptions. However, few studies investigate how consumers process negative publicity and how companies should react to it. In order to examine this question, two experiments were carried out: first, a laboratory experiment which tests how consumers process two different types of negative publicity (product attributes o...
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the present thesis is a study of postmodern historical novel with respect to the voice of women. according to postmodern historiography,the established institution of history is one of the other manifestations of patriarchys power which has silenced women. the study analyzes angela carters nights at the circus as a postmodern historical novel which makes its female characters transgress the pat...
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ژورنال
عنوان ژورنال: Revista de Administração Contemporânea
سال: 2005
ISSN: 1415-6555
DOI: 10.1590/s1415-65552005000600005